The New York Post Got One Thing Right About Dog Wellness
When the New York Post featured Toronto creator Lunch with Luce and her rescue dog Lilo’s wellness routine, we couldn’t help but smile. While North Hound Life wasn’t mentioned by name, Lilo’s daily routine included the same kinds of whole-food nutrition we’ve believed in since day one.
One of them was Lilo, the rescue dog living his best life in Toronto with Luce Clark of Lunch With Luce.
We know Lilo's routine well. Earlier this year, Luce partnered with North Hound Life. Although that partnership has since wrapped up, Lilo’s breakfast today still looks remarkably similar to the one described in the article: raw food, Super Greens, roasted vegetables, Omega3+ Oil, Dental+, and our goat's milk Wellness Latte Mix.
Seeing Lilo’s routine featured in a national publication was genuinely exciting. We also want to be transparent: North Hound Life wasn’t mentioned by name, and Luce isn’t currently a paid partner. We simply recognized a wellness routine built around many of the same whole-food products we’ve championed for years. As a small Canadian, woman-owned business, that’s something we’re incredibly proud of.
Congrats to Luce and Lilo on the feature.
This Is The Line That Made Us Pay Attention
Further down the article, the Post included a quote that's easy to read as a dig against supplement companies like ours:
"Experts note that most healthy dogs eating a complete diet don't need supplements, though some products may benefit senior dogs or those with specific medical conditions."
We actually agree. A healthy diet, regular exercise, enrichment, and good veterinary care are the foundation of every dog’s health. Supplements should never replace those basics. Where we differ from many companies is how we think supplements should fit into that picture.
The same article quotes Dr. Tom Ingegno, a certified animal acupuncturist, warning that "supplements that seem too good to be true are often a fad, lack evidence or don't even have the ingredients they claim to have in them."
Taken together, those quotes aren’t an argument against supplements. They’re a reminder that quality matters. Dog owners deserve products with transparent sourcing, meaningful ingredients, and realistic expectations, not miracle claims.
That's the standard we work to meet, and it shapes everything about how we build. No fillers and each whole-food ingredient has a purpose.
At North Hound Life, we’ve never believed in miracle powders.
We believe in giving dogs real food ingredients that work alongside an already healthy lifestyle.
What We Think Should Have to Be True Before Anything Goes in Your Dog's Bowl
- A reason, not a trend. Our Omega-3 Oil uses sustainably harvested Canadian seal oil, which delivers a naturally balanced profile of EPA, DHA, and DPA . DPA is an often-overlooked omega-3 that plays a unique role in supporting inflammation response, cellular health, and overall vitality. (Sorry USA, but this product is not allowed in your country).
- Verifiable sourcing. Health Canada veterinary health certifications, batch numbers, and Certificates of Analysis on every product.
- Dosing that matches the dog, not the label. We provide dosing guidance based on your dog's size and age, not a one-size-fits-all scoop.
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Developed by microbiologists and veterinary formulators working alongside holistic veterinarians, scientists, and canine nutritionists.
A complete diet and thoughtfully chosen supplements aren’t competing ideas. One is the foundation, the other can provide targeted nutritional support when appropriate.
Whether it’s a young, thriving dog like Lilo or a senior dog with changing nutritional needs, our philosophy remains the same: start with real food, build on strong fundamentals, and choose supplements carefully.
If the New York Post encourages more conversations about thoughtful canine nutrition, we’re all for it. Better questions lead to better choices, and that’s good for dogs everywhere.
